It only makes sense to start my page with a blog title by the same name. Marketing, after all, is all about being remembered. When the commercial is over or the social media post has been viewed, if the consumer doesn’t remember your product an hour or a day or a week from now (depending on your sales cycle), it wasted your marketing dollars and your time.
For me, it’s sometimes like a game of “caption this”. I tend to start with a theme and look through photos until something jumps out at me. Often it’s more than one photo, so I save them all and then choose my favorite. Take this adorable Hyacinth Macaw, for example. If XYZ Web Watchers keeps an eye on dangerous websites and alerts clients about unsavory actions, do you think this would catch your audience’s attention? Do you think they’d remember your ad?
My favorite commercials are the Mayhem Allstate Insurance ones. They’re funny, relatable, and memorable. I think that humor is always an excellent tactic. After all, laughter is supposed to be the best medicine since it releases endorphins and decreases stress. Go ahead – make your customers chuckle. We can all use some stress reduction!
Let me know what you think.
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