I watched a sermon by Pastor Josh Howerton a few days ago, and his main point has really stuck with me:
“Your job isn’t to change the world. Your job is to change somebody’s world.”
That’s been rolling around in my head ever since. And I keep asking myself—how does that apply to my skill set? Here’s where I’ve landed.
In sales and marketing, our focus should always be on the prospect or customer—and how what we offer actually benefits them. It’s not about rattling off features or boasting about price. It’s about showing why those features matter and how that price point makes a difference. Why is your widget the one they should choose over your competitor’s?
It comes down to storytelling—crafting a message that resonates and clearly shows how someone’s life will be improved by choosing your product or service. And “improved” looks different for everyone (which is why we obsess over buyer personas). In other words, we’re not trying to change the world—we’re trying to change a whole lot of somebody’s worlds.
But here’s the thing: maybe we start with just one. Change one person’s day, one person’s outlook, one person’s decision. When your strategy clicks, momentum follows.
And outside of campaigns and sales funnels? We can do the same thing in everyday life. Smile at the cashier. Start a conversation with the person behind you in line. Buy the next cup of coffee. Leave a thank-you note on a coworker’s desk. Little acts of kindness create ripples that touch every corner of life—including our work.
Daily kindness adds up. It’s contagious. And if that’s the job, then let’s get to work.
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