Tag: Make It Memorable
Welcome to the Make It Memorable Blog — where clarity, visibility, and heart-led storytelling come together.
This blog is for business owners who want to understand how people actually find them online — whether through Google search, social media, or word of mouth — and how to build visibility without chasing every trend.
This space was built on a simple idea: people remember how you make them feel. From the moment that inspired the “XYZ Web Watchers” story to the everyday details that help small businesses stand out, everything here is rooted in seeing people clearly.
Inside, you’ll find practical marketing tips, visibility insights, real-world stories, and creative ideas designed to help businesses get found — without overwhelm.
Let’s make your message clearer, your online presence stronger, and your story impossible to forget.
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I Didn’t Know I Was Building This Yet
What looked like color-coded catalogs, prospecting systems, audience research, and local marketing lessons were actually pieces of something much bigger. I didn’t know it at the time, but I had been building the foundation of Make It Memorable for more than 30 years.
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What “Sell Me This Pen” Gets Wrong — and What It Teaches Us About Real Marketing
Most marketing lessons are taught backwards — and “Sell Me This Pen” is one of the biggest examples. This popular exercise isn’t about marketing at all. Real marketing isn’t persuasion or pressure — it’s alignment, clarity, and understanding your audience deeply.
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I Didn’t Know I Was Building This Yet
What looked like color-coded catalogs, prospecting systems, audience research, and local marketing lessons were actually pieces of something much bigger. I didn’t know it at the time, but I had been building the foundation of Make It Memorable for more than 30 years.
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What “Sell Me This Pen” Gets Wrong — and What It Teaches Us About Real Marketing
Most marketing lessons are taught backwards — and “Sell Me This Pen” is one of the biggest examples. This popular exercise isn’t about marketing at all. Real marketing isn’t persuasion or pressure — it’s alignment, clarity, and understanding your audience deeply.