Category: Sales
Welcome to the Make It Memorable Blog — where clarity, visibility, and heart-led storytelling come together.
This blog is for business owners who want to understand how people actually find them online — whether through Google search, social media, or word of mouth — and how to build visibility without chasing every trend.
This space was built on a simple idea: people remember how you make them feel. From the moment that inspired the “XYZ Web Watchers” story to the everyday details that help small businesses stand out, everything here is rooted in seeing people clearly.
Inside, you’ll find practical marketing tips, visibility insights, real-world stories, and creative ideas designed to help businesses get found — without overwhelm.
Let’s make your message clearer, your online presence stronger, and your story impossible to forget.
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The Intelligence Behind Artificial Intelligence
According to Merriam-Webster’s Dictionary, the first known use of the word “intelligence” was in the 14th century. It’s defined as “the ability to learn or understand or to deal with new or trying situations,” or “the ability to apply knowledge to manipulate one’s environment or to think abstractly, as measured by objective criteria (such as…
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Why Stories Matter
If the key to sales is making yourself memorable, it seems that stories play an important role. Think of it like a job interview, except the prospect is interviewing you and is trying to determine whether they want to purchase your product or service. To that end, let me share a true personal story. Balloons. …
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When It Comes to Design, is the Customer Always Right?
When it comes to logo design for a company’s brand, first impressions are key. You only get one shot at it. How do you balance what the customer wants vs. what is best when they don’t initially align? A little background: The client had a rough drawing of their logo design. He had done some…
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Focus on the Problem, Not the Sale
He is interested in what you can do for him, not what he can do for you.
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The Intelligence Behind Artificial Intelligence
According to Merriam-Webster’s Dictionary, the first known use of the word “intelligence” was in the 14th century. It’s defined as “the ability to learn or understand or to deal with new or trying situations,” or “the ability to apply knowledge to manipulate one’s environment or to think abstractly, as measured by objective criteria (such as…
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Why Stories Matter
If the key to sales is making yourself memorable, it seems that stories play an important role. Think of it like a job interview, except the prospect is interviewing you and is trying to determine whether they want to purchase your product or service. To that end, let me share a true personal story. Balloons. …
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When It Comes to Design, is the Customer Always Right?
When it comes to logo design for a company’s brand, first impressions are key. You only get one shot at it. How do you balance what the customer wants vs. what is best when they don’t initially align? A little background: The client had a rough drawing of their logo design. He had done some…
-
Focus on the Problem, Not the Sale
He is interested in what you can do for him, not what he can do for you.