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Social Ads on a Budget: How SMBs Can Compete With Big Brands in 2025
Ever feel like you can’t compete with big brands because of their massive ad budgets? Don’t worry. This blog will cover how to be strategic and frugal with your marketing dollars. The one thing you have that the big brands don’t is the ability to be nimble and quickly change tactics. Why Social Ads Still…
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The Hidden Cost of Poor Customer Service
What annoys you most when you contact a company? Silence?Slow responses?The dreaded run-around? It’s frustrating when you take the time to reach out and get delays, vague answers, or worse, no response at all. Those moments stick with us. Not always because of the product or service itself, but because of how the company made…
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How to Change a Life (and Maybe Your Business Too)
I watched a sermon by Pastor Josh Howerton a few days ago, and his main point has really stuck with me: “Your job isn’t to change the world. Your job is to change somebody’s world.” That’s been rolling around in my head ever since. And I keep asking myself—how does that apply to my skill…
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The Intelligence Behind Artificial Intelligence
According to Merriam-Webster’s Dictionary, the first known use of the word “intelligence” was in the 14th century. It’s defined as “the ability to learn or understand or to deal with new or trying situations,” or “the ability to apply knowledge to manipulate one’s environment or to think abstractly, as measured by objective criteria (such as…
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Why Stories Matter
If the key to sales is making yourself memorable, it seems that stories play an important role. Think of it like a job interview, except the prospect is interviewing you and is trying to determine whether they want to purchase your product or service. To that end, let me share a true personal story. Balloons. …
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When It Comes to Design, is the Customer Always Right?
When it comes to logo design for a company’s brand, first impressions are key. You only get one shot at it. How do you balance what the customer wants vs. what is best when they don’t initially align? A little background: The client had a rough drawing of their logo design. He had done some…
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How Do you Find Your Niche?
Finding your niche – focus where the competition isn’t. Whether you’re promoting a new product or a new business, finding your niche is important. The playing field has gotten very crowded and it’s getting more challenging to stand out and be noticed. Here are a few suggestions: Lastly, I encourage you to be flexible. Change…
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